About Work Culture Team

We help brands navigate change in a messy world →

As an agency working at the leading-edge of wellness, we work directly with business owners and leaders to position and grow their brands with precision, agility, and a deep understanding of what drives consumer connection.

How do we work?

We create bespoke programmes for every client, offering strategic insight that demystifies change and identifies opportunities, design activation that brings brands to life and planning intelligence that turns ideas into action.

We flex our services to suit each new project. Some may need a lighter touch, while others involve a full repositioning. We don’t believe in a fixed process – we assess what’s needed and draw on a suite of advanced methods, building an approach to suit the challenge and get the best result.

Strategic Insight →

We help our clients see and understand the human and cultural forces shaping change - where this creates challenge, and where this opens opportunity.

Our work reveals how people's beliefs, behaviours and expectations shift and evolve and what that can mean for brands, products, services and experience. We transform insights into clear, actionable strategies that define, guide and optimise growth.

Design Activation →

We activate and leverage brands by translating strategy into powerful design across physical, digital and experiential assets.

Backed by clear, strategic thinking about the wider ecosystem, we make sure that all touchpoints work together to tell a consistent story and bring the brand to life.

Planning Intelligence →

Planning Intelligence helps brands navigate change confidently supporting decision making and capability build.

We guide teams through planning, prioritising, and connecting initiatives, so the business can act with focus and purpose. By embedding new ways of working, we help clients take control of change and grow stronger over time.

What do we deliver?

Our unique, tailored approach helps us deliver clarity, differentiation and growth. Sometimes that means identifying new markets or transforming a brand from end to end. Or we may focus on sharpening one element, whether that’s a single design asset or a new product launch.

However big the challenge, the outcome is the same: a brand that stands out, understands who it is, speaks with a clear voice, and connects with the people that matter. It means a team that’s energised and aligned, with a clear roadmap and a practical plan to deliver real change.

Who do we work with?

What we've been talking about this weekJanuary 20th

I'm enjoying the new Only...Ingredients range at M&S. Looks like it's their response to UPF (ultra-processed food) concerns that were a big topic in public health and wellness last year - each product states how many ingredients it contains, and exactly what those ingredients are.

They are also doing a separate Nutrient Dense range, emphasising a nutrition angle. We love this move from M&S, not just as a response to UPF, but for others with gluten & lactose intolerances or severe allergies like Coeliac.

Katharine Hill

Senior Consultant - Strategy

"I think M&S seem on the front foot with these ranges, it normally takes supermarkets ages to respond to cultural trends / conversations."