We are an independent and fully remote strategic design studio, partnering with global brands and start-ups across diverse sectors including consumer lifestyle, health & beauty and smart environments.
For more than 15 years we have pioneered Meaning Centred Design - an integrated approach where deep insight informs design with meaning and purpose. Our intellectual rigour and commitment to craft, ensures the right solution for our clients every time, and wins awards.
Led by partners with more than 100 years of world class experience, our team of experts are committed to creating products and services that improve lives and transform brands.
Ray, Simon, Ali, Katharine, Laura, Sarah, Rob, Marta and David are researchers, designers, writers, and business thinkers. In our free time, we are cyclists, illustrators, linguists, musicians, potters, photographers, runners and walkers.
To discover the things that inspire us, explore more in Journal.
Simon Browning
Managing Director
Over the last 30 years, Simon has successfully led multidisciplinary teams to deliver award-winning solutions at the highest levels of agency, and corporate design organisations.
Passionate about excellence in product and service creation, his unique approach to fusing strategic creativity with commercial acumen helps businesses not only adapt to change but thrive and create commercially successful products for a diverse range of industrial, commercial and consumer markets.
Throughout his career, Simon has been recognised for his work with some of the world's most respected brands, winning Red Dot, Die Industrie Forum iF, and Queens Award for Enterprise multiple times.
Simon is a big fan of getting out into nature and in his down time can be found walking, cycling or paddleboarding.
Sarah Sanders
Strategy Director
Sarah is a human sciences expert, semiotician and design analyst. Originally trained as an industrial designer she has a unique ability to simplify complex ideas, unlocking design opportunities for multidisciplinary teams and delivering business success.
Over 20 years she has developed a unique eye for the nuances in consumer and end user behaviours that help clients and design teams make sense of how people interact with products, systems, communications and services. This pioneering Meaning Centred Design approach, alongside her strategic thinking has been instrumental in leading businesses in sectors as diverse as healthcare and pharma, personal care, consumer lifestyle and the home.
Outside of the office Sarah is a health and wellness disciple – practising forest bathing in her local and beautiful Epping Forest and experimenting with natural fermentation products and gluten free baking.
David Tonge
Design Director
David has three decades of experience as Industrial Designer, Design Director and Advisor. He brings an international perspective to every project including 10 years living in Silicon Valley and 25 years working with the biggest Japanese brands.
His work has been exhibited at the London Design Museum, NYMOMA and Axis Gallery Tokyo and won major global design awards including, Japan Good Design, German IF Design Award, Chicago Athenaeum Good Design and Business Week IDEA.
He presents, lectures and writes about design and culture in Japan, and is honorary Professor at Kanazawa Art University. When not taking nighttime photos in Tokyo, you can find him making pottery in Peckham, London.
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