We don’t just build brands, we shape what they mean to people.

Recipe is a leading-edge brand and product design agency that specialises in positioning brands with precision and purpose. We harness strategic insight to guide creative direction across every touchpoint, from packaging and product to digital and communications.

Building a brand in the wellness space means staying agile in the face of constant change — managing risk and uncertainty, and keeping pace with a consumer who is more demanding and discerning than ever before. We help brands navigate change by building and implementing bespoke projects that draw on the following areas of expertise;

Strategic Insight →

Proprietary research and deep thinking that uncover what truly drives consumer connection.

Learn more

Design Activation →

Translating strategy into powerful design across every brand and product experience.

Learn more

Planning Intelligence →

Enabling clients to scale with clarity, confidence, and commercial impact.

Learn more

Driven by meaning, not ego.

Our work is rooted in understanding what brands represent in people’s lives — emotionally, culturally, and functionally. This focus on meaning drives everything we do, from brand positioning to design execution, ensuring every expression is authentic, resonant and commercially effective.

We are never led by creative ego; we’re driven by insight, collaboration, and impact. Our studio team are commercially astute and work directly with clients — no account handlers, no layers — making us highly responsive, agile, and efficient partners.

Simon Browning

CEO

For over 30 years, Simon has led multidisciplinary teams to deliver award-winning solutions across leading agencies and global design organisations. His work reflects a rare blend of strategic creativity and commercial acumen-driving innovation that helps businesses adapt, thrive, and create products that resonate across industrial, commercial, and consumer markets.

Recognised for excellence by some of the world’s most respected brands, Simon’s leadership has earned multiple honours, including Red Dot, iF, and the Queen’s Award for Enterprise — testament to a career defined by creativity, rigour, and impact.

We work directly with clients — no account handlers, no layers.

Proven Excellence

We’re serial award winners, widely recognised for our progressive design work in the health, beauty, and wellness sectors. Our portfolio reflects a commitment to design excellence and commercial effectiveness. We’re proud of the impact we’ve delivered over the years and reputation we’ve built for being a great team to work with.

Leadership

Recipe is led by founder and CEO Simon Browning, supported by a seasoned leadership team that have worked together for over a decade. Together, they bring deep expertise, creative vision, and strategic clarity to every client partnership.

Let’s build something that matters.

Whether you're launching a new brand or reinventing an existing one, we’re ready to help you design what matters. 