Over the last 30 years, Simon has successfully led multidisciplinary teams to deliver award-winning solutions at the highest levels of agency, and corporate design organisations.

Passionate about excellence in product and service creation, his unique approach to fusing strategic creativity with commercial acumen helps businesses not only adapt to change but thrive and create commercially successful products for a diverse range of industrial, commercial and consumer markets.

Throughout his career, Simon has been recognised for his work with some of the world's most respected brands, winning Red Dot, Die Industrie Forum iF, and Queens Award for Enterprise multiple times.

Simon is a big fan of getting out into nature and in his down time can be found walking, cycling or paddleboarding.

Sarah is a human sciences expert, semiotician and design analyst. Originally trained as an industrial designer she has a unique ability to simplify complex ideas, unlocking design opportunities for multidisciplinary teams and delivering business success.

Over 20 years she has developed a unique eye for the nuances in consumer and end user behaviours that help clients and design teams make sense of how people interact with products, systems, communications and services. This pioneering Meaning Centred Design approach, alongside her strategic thinking has been instrumental in leading businesses in sectors as diverse as healthcare and pharma, personal care, consumer lifestyle and the home.

Outside of the office Sarah is a health and wellness disciple – practising forest bathing in her local and beautiful Epping Forest and experimenting with natural fermentation products and gluten free baking.

With over 30 years of experience leading integrated agencies in the UK and internationally, Dawn excels in strategic and commercial leadership. For more than 15 years she has held C-suite level roles, driving business growth and innovations for a variety of global brands.