Our purpose is to find meaning.
Our passion is to design relentlessly around it.
We create product, packaging and brand pipelines – from concept definition to commercialisation – by aligning human needs and desires with emerging science and technology.
Meaning matters.
Everything we do is focused on what things mean to people and why these meanings matter.
Purpose. Made.
Our world-class team has pioneered the use of semiotics and cultural analysis as integral to the design and NPD process for over 15 years.
Designed intent.
Blending insight, strategy and creativity allows us to see the opportunities, express them with clarity and bring them to life through design.
Working across healthcare and in the home.
Every brand, product or space projects meanings. Meanings that shape, disrupt and guide perceptions and determine the relationships people have with them. We use meanings to create smarter design solutions and experiences that improve quality of life across the converging spaces of Health and Home.
Watch a film about our work across healthcare.
Watch a film about our work in the home.
Our people
With a team of specialists comprising researchers, strategists, analysts, writers and designers, we focus on tracking and interpreting cultural and technological shifts and the opportunities for innovation these intersections reveal.
Our methods
Our methods blend cultural theory, semiotics, ethnography and iterative design research to unearth and harness the real drivers of consumer behaviour.
We transform and translate this complexity into actionable outcomes allowing products and brands to go way beyond the right features, latest technologies or the coolest look.
We expose and align human needs with your current and future business strategy and ambitions for innovation.
