With less than three weeks to go until the first post-pandemic RDD Europe, the world of
respiratory and nasal drug delivery is gearing up for one of the most awaited dates on the
industry’s calendar.

As the pressures of the pandemic ease, we are looking to retain some of the benefits facilitated by new and smart technologies – more flexible working, remote yet connected communities and a greater diversity of in-home wellness experiences.

Asthma and related breathing conditions affect 300 million people worldwide. This has recently been a focus of public concerns due to the implications of NHS cuts and the cost-of-living crisis for those already at risk.

Recipe Design recently returned from the 2022 Global Wellness Summit (GWS) which took place for the first time in Tel Aviv, Israel. The city provided a vibrant backdrop to the event which brought together over 400 C-level delegates from 50 countries.

Wellness technology needs to overcome its biggest challenge yet, maintaining consumer engagement through rewarding the user through positive, meaningful communication personalised to the user’s needs and values.

Miles Hawley, CEO of Recipe Design will be attending the Global Wellness Summit 2022 later this month.Taking place in Tel Aviv, Israel Oct 31st – November 3rd 2022, the Global Wellness Summit has been held annually since 2007, bringing together leaders and visionaries to positively impact and shape the future of the $4.5trillion global wellness industry.

Companies need to embrace and promote a view of connected wellness that empowers their consumers to improve their lives, educates them on how to do so, and incentivizes them to engage in a long term relationship within their ecosystems.

This year at the 2022 Consumer Electronic Show, one of the most influential tech events across the globe, sustainability continues to be a main focus. In this article, we explore some of the biggest trends showcased throughout the event.

This year we attended the Packaging Innovations & Luxury Packaging event at Olympia London. In this article, we explore the main trend showcased throughout the event; how brands are implementing sustainability into their products.

Using advances in DNA and real-time analytics through Ai, connected fitness is about to get hyper-personalised.

There are a lot of factors to consider when choosing the right branding agency for your business. We share some thoughts on what to look for in getting the right fit.

With online channels driving increased competition across health and wellness markets, it is crucial for any brand to deliver a distinctive patient and user experience.

Effective brand strategy and design runs through every aspect of marketing, and consistency is key as it is applied across all customer facing touchpoints.

Effective branding is essential for any business in the healthcare sector, with fierce competition coming from B2B and B2C companies who are repositioning their offers.

Wellness in health and home is essential, however it has never been more relevant than in this past year due to the COVID-19 pandemic and it is now simply at the fore of everything we do.

There are important elements in the product design process which can often be overlooked due to the excitement of getting a new product out as soon as possible.

Iterative design is a powerful tool to have in your design arsenal. By approaching your website or program as a living and evolving project rather than something static, you can consistently improve upon it.

In an era defined by consumerism, the need for branding is becoming a real necessity in the health and wellness sector, and the constant barrage of new, mind-boggling inventions in healthcare is only set to continue.

So much about our lives has changed over the past year. So, it should not come as a surprise that our relationship to the basic building blocks of life has dramatically shifted as well.

Whether it’s trying to lose some of that Covid weight or a prescribed healthcare necessity, no matter the reason, that person out running in the cold and dark is on a journey driven by a single goal to succeed.

Our Strategic Insight team discuss how they have adapted their approaches to consumer research since the start of the pandemic. They share the challenges faced, the learnings gained and the new, flexible techniques they have developed in response.

The world is on a health kick. This is not just another fitness fad; this is a connected fitness revolution.

Empathetic AI seeks to establish a user empowered relationship based on trust and understanding – a must for connected technology in health & home. But, before we can implement Empathetic AI we must re-think how we design and interact with AI today.

The rapid growth and acceptance of the CBD category has sometimes resulted in conflicting meaning and undermined credibility. We examine the opportunities to support coherent meanings of authenticity, performance and efficacy.

What does your brand and the products it offers mean to people? By analysing and understanding the meanings your brand interacts with, you can not only react to them, but influence how those meanings change in the future.

The meanings embedded in healthcare objects, experiences and interactions can have huge implications on uptake, adherence and usage as well as functional and practical performance.

The rapid growth and acceptance of the CBD category has sometimes resulted in conflicting meaning and undermined credibility. We examine the opportunities to support coherent meanings of authenticity, performance and efficacy.