Team admin March 30, 2022

The Recipe Design Team

With a team of specialists comprising researchers, strategists, analysts, writers and designers, we focus on tracking and interpreting cultural and technological shifts and the opportunities for innovation these intersections reveal.

miles-gs

Miles Hawley

CEO

In three words
Visionary. Innovative. Clear-spoken.

His expertise:
Miles isn’t just an extremely experienced product designer, he lives product design. But for Miles, product is everything you sell, from the packaging, what’s inside it, through to the retail experience. With over 25 years at London’s leading product design consultancies, his excellent execution and clear vision have elevated him to the top of his field.

His insightful judgment of product and graphic design cements functionality, beauty and meaning to the highest standard in everything we produce.
Miles’ drive, dedication and obsession for what he does. Whenever he says something, it’s concise and sure to be important.

We love:
His insightful judgment of product and graphic design cements functionality, beauty and meaning to the highest standard in everything we produce.

You’ll appreciate
Miles’ drive, dedication and obsession for what he does. Whenever he says something, it’s concise and sure to be important.

simon_bw

Simon Browning

Chief Operations Officer

In three words
Creative. Committed. Candid.

His expertise
With over 23 years experience as an award winning designer, strategist and business leader, Simon has a proven track record in delivering innovation programmes for brands worldwide. Simon’s approach puts people at the heart of the design planning process and is equally passionate about harnessing new insights and perspectives that can unlock business growth.

We love
His thoughtful approach and willingness to hold himself accountable to the highest standards.

You’ll appreciate
His clarity, coherence and eye for detail.

douglas-blackwhite

Douglas Lloyd

Non-Exec Director

In three words
Optimistic. Passionate. Ambitious.

His expertise
Douglas loves technology and finance, an unusual combination. He started his career in M&A and capital raising working with tech companies in London, Paris and New York. Using these skills, he crossed to the other side and started building businesses. Douglas has founded or co-founded businesses across multiple sectors including fund management, clean energy media and online kids’ learning. He is currently CEO of Azoomee, a fun learning digital service for primary school children available in 190+ countries. He uses his extensive financial and business experience to improve profitability, operational and financial controls and to accelerate business development and overall performance. Douglas offers challenging perspectives to identify the best outcomes.

We Love
His honesty, his enthusiasm and his desire to help wherever he can.

You’ll appreciate
Douglas’ energy, determination and optimism.

sarah-gs

Sarah Sanders

Chief Strategy Officer

In three words
Intrigue. Warmth. Obsession.

Her expertise
Being trained in industrial design at Northumbria University gives Sarah’s semiotic and trends research a unique perspective. She has an eye for what the rest of us miss, observing the changing patterns of culture through her kaleidoscope lens.

We love
Sarah can take any bit of the world and explode it under her microscope, transforming it into another universe.

You’ll appreciate
The meticulous detail she delivers alongside big-picture vision, demonstrating not only professionalism but a love for what she does.

ray-gs

Ray Betts

Senior Designer and Design Manager

In three words
Micro-Detail. Committed. Focused

His expertise
Ray leads our growing brand and graphic design team within Precipice. Ray has worked in both the US and UK across brand, packaging, print, publishing and interactive. His extensive understanding of how design reaches the real world is reflected in the commercial quality of his work.

We love
His patience with the endless detail a big packaging job brings. And his unrivalled skills making balloon animals, and even balloon fashion.

You’ll appreciate
How Ray never loses sight of your business reality whilst transcending those constraints in his work.

lee-gs

Lee Twycross

Senior Industrial Design Manager

In three words
Trusted. Visionary. Detailed.

His expertise
Lee translates research findings and cultural analysis into tangible objects that can be made. He threads his own vision into today’s reality, through his skilled and precise drawings, storyboards and exemplar designs for product and packaging. Lee graduated from Coventry University in Product Design.

We love
His quiet humour that cuts through and reveals the underlying truth at hand.

You’ll appreciate
How Lee turns information from many different angles into coherent, clear and manufactured design.

Christina-greyscale

Christina Philpott

Senior Strategist

In three words
Curious. Bright. Enthusiastic.

Her expertise
Having studied product design at Central Saint Martins, Christina sits firmly in the ‘context is everything’ camp. She is passionate about identifying where design can break down boundaries, provide opportunities and address real human need.

We love
How her natural intuition and thirst for knowledge (Pulp pun intended) allows her to tackle anything we throw at her. We don’t love the fact that she is actually younger than the internet.

You’ll appreciate
The speed at which she learns things and the depth to which she understands them providing a valuable combination of agility and immersion.

TomProvan_01-BW

Tom Provan

Senior Strategist

In three words
Reflective, Insightful, Articulate

His expertise
Tom’s study of philosophy and deep interest in consumer behaviour drive his approach to understanding meaning and how it is shifting in culture and the world around us. Tom brings a high level of empathy, curiosity and intelligence to his work, allowing him to explore the widest reaching ideas and articulate compelling opportunities for design.

We love
Tom’s ability to connect the dots, find patterns and trends in meaning and articulate them with clarity.

You’ll appreciate
His passion for harnessing deep knowledge that can be translated into actionable design strategies with purpose at their heart.

heidi_bw

Heidi Olsen

Senior Designer

In three words
Hyper-curious. Methodical. Adaptable.

Her expertise
Having studied graphic design at University of Hertfordshire, Heidi brings both design elegance and strategic nous to any given project. She moves with ease between complex brand implementation projects and more future-shaping exemplar work. She is passionate about design being a force for good and as a vehicle for new thinking.

We love
How she wants/has to know about each and every project we do, even when she has no direct involvement.

You’ll appreciate
The calming, understated way she just ‘gets it’ and ‘gets on’ with it.

emma-Dunipace-bw

Emma Dunipace

Business Development Manager

In three words
Inquisitive, Dynamic, Adaptable

His expertise
Emma is an an experienced business developer with a background in marcomms and project management. An unlikely law graduate, her curiosity and attention to detail have served her well in her commercial endeavors. Never one to say no to a challenge, Emma’s ability to join the dots and see the bigger picture helps her to deliver solutions for clients that consistently exceed their expectations.

You’ll appreciate
Her positive energy, boundless imagination and can-do attitude. With a healthy desire to succeed, Emma’s positivity and imaginative approach add the necessary momentum to make a good idea a great one. A bona fide people person, her good humour and energy make her great fun to work with. 

natasha-bw

Natasha French

Client Services Lead

In three words
Empathetic, Strategic, Communicative

Her expertise
Natasha is a Client Services specialist with a purposeful approach. After completing a BA in Fine Art at UAL, Natasha’s passion for human-centred design and making sense of the world through strategic insight has seen her work with global brands and innovation centres defining the leading edge of psychology, neuroscience and clinical research. Natasha uses her unique blend of creative thinking, empathy, and data to pinpoint opportunities that have meaning, generate business value and are often quite unexpected. She loves to be part of a creative team focused on improving everyday life through design.

We love
Her ability to approach any problem in a calm and constructive way. She has a relentless work ethic and a genuine desire to help everyone she works with.

You’ll appreciate
Naturally inquisitive, Natasha is always probing for more information to get to the root of things, apply her analytical eye and work a problem into an engaging possibility.

m-c-bw

Marie-Claire Springham

Strategist & UX Designer

In three words:
Curious, Problem Solver!

Her expertise:
Marie-Claire is a strategist and designer and a former winner of the Meaning Centred Design Awards. Marie Claire recently graduated with an MSc in Digital Design at Hogeschool van Amsterdam and brings a multi-disciplinary skillset spanning research, user experience and interaction design to the studio team.

We love:
Her desire to find meaningful ways of creating more opportunities for connection and joy – whatever the medium.

You’ll appreciate:
Marie-Claire’s appetite for thorny questions and challenges.

ali-clair-bw

Ali Clair

Graphic Designer

In three words
Approachable, Adaptable, Exacting

Her expertise
Ali studied Illustration at University of Lincoln before building an impressive portfolio of graphic design work with a particular focus on the health and beauty sector. Ali specialises in product packaging, branding and illustration and is passionate about creating work that is beautiful, exact and functional.

We love
Ali is highly conscientious in everything that she does – from the way she sets up in the studio, to always being mindful of the impact of her work on the world around us.

You’ll appreciate
A stickler for detail and processes, Ali strives to deliver design solutions that are right first time, every time.