Braun Audio | Brand Strategy, Packaging & Communications Design
Defining the DNA of a lapsed icon
Reinstating design authority in a commoditised category
Celebrating Braun Audio’s rich heritage, we developed all consumer and trade touchpoints including brand and product narratives, packaging, photography, iconography, digital assets, video content and point of sale concepts, helping to re-establish Braun in the premium audio sector.
Inspired by Dieter Rams’ original designs, the new Braun Audio LE Series of smart speakers encapsulate the perfect combination of minimalist form and next generation acoustic technology tuned to perfection and built to last.
During the ideation process, Recipe Design led a rigorous research programme which used a bespoke consumer sample to glean feedback on numerous iterations of phrasing, imagery and packaging to ensure maximum relevance and impact.
Recipe Design was the obvious partner for us given its impressive track record within the audio sector. The current landscape is awash with many established brands from cheap entry-level speakers to top end luxury offers, so it was essential to amplify a unique Braun vision and brand story from the outset, something the Recipe Design team delivered on.
Global Marketing Manager