Circassia admin June 2, 2022

Circassia | Brand Strategy, Product & Packaging Design

Making best in class even better

Defining the leading edge of respiratory device design

Circassia challenged Recipe Design to further develop the established and class leading NIOX VERO® with the aim of offering additional choices to patients and clinicians who are seeking enhancements to the current device, which will build on already superior patient usability and clinician efficiency.

As a pioneering device in its field of respiratory medicine, the current NIOX VERO® model is widely valued by medical professionals as the gold standard in FeNO testing. Our task was to further enhance the clinical and patient experience, by providing enhanced product and UI features.

Miles Hawley


Recipe Design

Asthma Detection and Management System

The reinterpretation of the Gold Standard FeNO testing device features an adapted UI, larger screen, reconsidered ergonomics and contemporary industrial design offering additional options to asthma patients and clinicians.

During research conducted by our team across Europe, the US and China we iteratively stress-tested all physical and digital aspects of the new NIOX VERO® Plus design, enhancing the original device and reimagining the UI. Its virtually wordless design and new ‘dashboard’ led visual aesthetic has been developed to be used across Circassia’s key global markets.

Miles Hawley


Recipe Design

Recipe was charged with developing messaging, marketing and sales collateral for the Niox product and service offering. The goal was to instil confidence in HCPs and patients and make Niox the preferred choice in an increasingly competitive sector.

The resulting suite of brand assets consists of both paper based and digital tools that have been optimized for key markets spanning Europe and China.

Miles and the team at Recipe Design have always delivered on the brief. They are a highly creative and professional design outfit, with great attention to detail and a deep understanding of healthcare regulations, which has really helped Circassia innovate and communicate our product offering to our customers with seamless execution in device, digital and print design’.

Bal Johal

VP Device Development & Pharmaceutical Sciences