Circassia | Brand Strategy, Product & Packaging Design
Making best in class even better
Defining the leading edge of respiratory device design
As a pioneering device in its field of respiratory medicine, the current NIOX VERO® model is widely valued by medical professionals as the gold standard in FeNO testing. Our task was to further enhance the clinical and patient experience, by providing enhanced product and UI features.
During research conducted by our team across Europe, the US and China we iteratively stress-tested all physical and digital aspects of the new NIOX VERO® Plus design, enhancing the original device and reimagining the UI. Its virtually wordless design and new ‘dashboard’ led visual aesthetic has been developed to be used across Circassia’s key global markets.
Miles and the team at Recipe Design have always delivered on the brief. They are a highly creative and professional design outfit, with great attention to detail and a deep understanding of healthcare regulations, which has really helped Circassia innovate and communicate our product offering to our customers with seamless execution in device, digital and print design’.
VP Device Development & Pharmaceutical Sciences