Evolving an iconic Swiss brand
Balancing established heritage with modern appeal
It was an absolute pleasure working with the Recipe team. They delivered an informed and differentiated brand evolution for the whole Daylong range against a very challenging timeline. The new design is much fresher, it notably improves our shelf standout against competitors and delivers on each of the key goals for the rebrand, whilst communicating Daylong’s established brand attributes. I look forward to continuing to work with them as the Daylong brand evolves.
Saskia Meier, Brand Management Consumer
Business Switzerland Galderma