Our Senior Team
With a team of specialists comprising researchers, strategists, analysts, writers and designers, we focus on tracking and interpreting cultural and technological shifts and the opportunities for innovation these intersections reveal.

Miles Hawley
CEO
In three words
Visionary. Innovative. Clear-spoken.
His expertise:
Miles isn’t just an extremely experienced product designer, he lives product design. But for Miles, product is everything you sell, from the packaging, what’s inside it, through to the retail experience. With over 25 years at London’s leading product design consultancies, his excellent execution and clear vision have elevated him to the top of his field.
His insightful judgment of product and graphic design cements functionality, beauty and meaning to the highest standard in everything we produce.
Miles’ drive, dedication and obsession for what he does. Whenever he says something, it’s concise and sure to be important.
We love:
His insightful judgment of product and graphic design cements functionality, beauty and meaning to the highest standard in everything we produce.
You’ll appreciate
Miles’ drive, dedication and obsession for what he does. Whenever he says something, it’s concise and sure to be important.

Simon Browning
Chief Operations Officer
In three words
Creative. Committed. Candid.
His expertise
With over 23 years experience as an award winning designer, strategist and business leader, Simon has a proven track record in delivering innovation programmes for brands worldwide. Simon’s approach puts people at the heart of the design planning process and is equally passionate about harnessing new insights and perspectives that can unlock business growth.
We love
His thoughtful approach and willingness to hold himself accountable to the highest standards.
You’ll appreciate
His clarity, coherence and eye for detail.

Douglas Lloyd
Non-Exec Director
In three words
Optimistic. Passionate. Ambitious.
His expertise
Douglas loves technology and finance, an unusual combination. He started his career in M&A and capital raising working with tech companies in London, Paris and New York. Using these skills, he crossed to the other side and started building businesses. Douglas has founded or co-founded businesses across multiple sectors including fund management, clean energy media and online kids’ learning. He is currently CEO of Azoomee, a fun learning digital service for primary school children available in 190+ countries. He uses his extensive financial and business experience to improve profitability, operational and financial controls and to accelerate business development and overall performance. Douglas offers challenging perspectives to identify the best outcomes.
We Love
His honesty, his enthusiasm and his desire to help wherever he can.
You’ll appreciate
Douglas’ energy, determination and optimism.

Sarah Sanders
Chief Strategy Officer
In three words
Intrigue. Warmth. Obsession.
Her expertise
Being trained in industrial design at Northumbria University gives Sarah’s semiotic and trends research a unique perspective. She has an eye for what the rest of us miss, observing the changing patterns of culture through her kaleidoscope lens.
We love
Sarah can take any bit of the world and explode it under her microscope, transforming it into another universe.
You’ll appreciate
The meticulous detail she delivers alongside big-picture vision, demonstrating not only professionalism but a love for what she does.

Ray Betts
Senior Designer and Design Manager
In three words
Micro-Detail. Committed. Focused
His expertise
Ray leads our growing brand and graphic design team within Recipe. Ray has worked in both the US and UK across brand, packaging, print, publishing and interactive. His extensive understanding of how design reaches the real world is reflected in the commercial quality of his work.
We love
His patience with the endless detail a big packaging job brings. And his unrivalled skills making balloon animals, and even balloon fashion.
You’ll appreciate
How Ray never loses sight of your business reality whilst transcending those constraints in his work.

Lee Twycross
Senior Industrial Design Manager
In three words
Trusted. Visionary. Detailed.
His expertise
Lee translates research findings and cultural analysis into tangible objects that can be made. He threads his own vision into today’s reality, through his skilled and precise drawings, storyboards and exemplar designs for product and packaging. Lee graduated from Coventry University in Product Design.
We love
His quiet humour that cuts through and reveals the underlying truth at hand.
You’ll appreciate
How Lee turns information from many different angles into coherent, clear and manufactured design.

Marta Taheri
Senior Graphic Designer
In three words
Curious, creative, bubbly
Her experience and expertise:
Marta graduated with a Graphic Design degree from the London College of Communication and has since amassed years of experience spanning publishing and creative services both within agency and client-side teams. Given her deep rooted passion for the power that aesthetics have in evoking emotion and meaning to people, Marta has developed a particular affinity for branding and packaging design.
We love
Marta’s passion for her work – she strives to deliver the highest quality output while always challenging herself to learn, grow and embrace the joy of the creative process.
You’ll Love
Marta’s dedicated approach and the positive energy and fun she brings to any project she takes on.

Ali Clair
Senior Graphic Designer
In three words
Approachable, Adaptable, Exacting
Her expertise
Ali studied Illustration at University of Lincoln before building an impressive portfolio of graphic design work with a particular focus on the health and beauty sector. Ali specialises in product packaging, branding and illustration and is passionate about creating work that is beautiful, exact and functional.
We love
Ali is highly conscientious in everything that she does – from the way she sets up in the studio, to always being mindful of the impact of her work on the world around us.
You’ll appreciate
A stickler for detail and processes, Ali strives to deliver design solutions that are right first time, every time.

David Kerr
Business Development Manager
In three words
Engaging. Thoughtful. Listener.
His expertise
David brings wide ranging commercial insight to the team, drawing on over 25 years of experience working in roles spanning media, publishing, e-commerce and pharmaceutical industries.
We Love
His wide-ranging interests and love of connecting with new people and ideas.
You’ll appreciate
His thoughtful approach and ability to bring a fresh perspective to the table.
Careers
We create product, packaging and brand pipelines – from concept definition to commercialization – by aligning human needs and desires with emerging science and technology.
If you feel you could become part of the team, take a look at the jobs we have on offer.