The Recipe Design Team

In three words

Visionary. Innovative. Clear-spoken.

His expertise:

Miles isn’t just an extremely experienced product designer, he lives product design. But for Miles, product is everything you sell, from the packaging, what’s inside it, through to the retail experience. With over 25 years at London’s leading product design consultancies, his excellent execution and clear vision have elevated him to the top of his field.
His insightful judgment of product and graphic design cements functionality, beauty and meaning to the highest standard in everything we produce.
Miles’ drive, dedication and obsession for what he does. Whenever he says something, it’s concise and sure to be important.

We love:

His insightful judgment of product and graphic design cements functionality, beauty and meaning to the highest standard in everything we produce.

You’ll appreciate

Miles’ drive, dedication and obsession for what he does. Whenever he says something, it’s concise and sure to be important.

In three words

Creative. Committed. Candid.

His expertise

With over 23 years experience as an award winning designer, strategist and business leader, Simon has a proven track record in delivering innovation programmes for brands worldwide. Simon’s approach puts people at the heart of the design planning process and is equally passionate about harnessing new insights and perspectives that can unlock business growth.

We love

His thoughtful approach and willingness to hold himself accountable to the highest standards.

You’ll appreciate

His clarity, coherence and eye for detail.

In three words

Optimistic. Passionate. Ambitious.

His expertise:

Douglas loves technology and finance, an unusual combination. He started his career in M&A and capital raising working with tech companies in London, Paris and New York. Using these skills, he crossed to the other side and started building businesses. Douglas has founded or co-founded businesses across multiple sectors including fund management, clean energy media and online kids’ learning. He is currently CEO of Azoomee, a fun learning digital service for primary school children available in 190+ countries. He uses his extensive financial and business experience to improve profitability, operational and financial controls and to accelerate business development and overall performance. Douglas offers challenging perspectives to identify the best outcomes.

We love:

His honesty, his enthusiasm and his desire to help wherever he can.

You’ll appreciate

Douglas’ energy, determination and optimism.

In three words

Imaginative, Collaborative, Dedicated.

Her expertise

Gemma has a strong background in Innovation, Strategy and Design spanning 20 years in both client and agency side roles. She has led Design for Experience within a global FMCG business and held senior UX design and strategy roles for one of the UK’s biggest retail brands.

We love

Her ability to wear multiple hats, switching seamlessly between facilitator, designer, mentor, speaker or maker.

You’ll appreciate

Gemma’s passion for co-creation; bringing together client teams, consumers, and subject matter experts to drive fresh perspectives. She utilises her Design Thinking training to deliver innovations that add value to people, business and the planet.

In three words

Micro-Detail. Committed. Focused

His expertise

Ray leads our growing brand and graphic design team within Precipice. Ray has worked in both the US and UK across brand, packaging, print, publishing and interactive. His extensive understanding of how design reaches the real world is reflected in the commercial quality of his work.

We love

His patience with the endless detail a big packaging job brings. And his unrivalled skills making balloon animals, and even balloon fashion.

You’ll appreciate

How Ray never loses sight of your business reality whilst transcending those constraints in his work.

In three words

Trusted. Visionary. Detailed.

His expertise

Lee translates research findings and cultural analysis into tangible objects that can be made. He threads his own vision into today’s reality, through his skilled and precise drawings, storyboards and exemplar designs for product and packaging. Lee graduated from Coventry University in Product Design.

We love

His quiet humour that cuts through and reveals the underlying truth at hand.

You’ll appreciate

How Lee turns information from many different angles into coherent, clear and manufactured design.

In three words

Curious. Bright. Enthusiastic.

Her expertise

Having studied product design at Central Saint Martins, Christina sits firmly in the ‘context is everything’ camp. She is passionate about identifying where design can break down boundaries, provide opportunities and address real human need.

We love

How her natural intuition and thirst for knowledge (Pulp pun intended) allows her to tackle anything we throw at her. We don’t love the fact that she is actually younger than the internet.

You’ll appreciate

The speed at which she learns things and the depth to which she understands them providing a valuable combination of agility and immersion.

In three words

Reflective, Insightful, Articulate

His expertise

Tom’s study of philosophy and deep interest in consumer behaviour drive his approach to understanding meaning and how it is shifting in culture and the world around us. Tom brings a high level of empathy, curiosity and intelligence to his work, allowing him to explore the widest reaching ideas and articulate compelling opportunities for design.

We love

Tom’s ability to connect the dots, find patterns and trends in meaning and articulate them with clarity.

You’ll appreciate

His passion for harnessing deep knowledge that can be translated into actionable design strategies with purpose at their heart.

In three words

Hyper-curious. Methodical. Adaptable.

Her expertise

Having studied graphic design at University of Hertfordshire, Heidi brings both design elegance and strategic nous to any given project. She moves with ease between complex brand implementation projects and more future-shaping exemplar work. She is passionate about design being a force for good and as a vehicle for new thinking.

We love

How she wants/has to know about each and every project we do, even when she has no direct involvement.

You’ll appreciate

The calming, understated way she just ‘gets it’ and ‘gets on’ with it.

In three words

Focused. Efficient. Versatile.

Her expertise

An expert digital artist and graphic designer who is highly experienced in delivering design visualisation across the consumer sector, Elisa started her career in Rome and continued in the UK, where she’s been working in the design industry for the last 9 years. She has a broad digital skillset comprising 2&3D design tools and is particularly strong in 3D visualisation, CGI and digital graphics for packaging, advertising and environmental design.

We love

How she makes an an immediate difference to our ability to support the digital transformation work that we deliver on behalf of our clients across Health and Home.

You’ll appreciate

Her positive ‘can do’ attitude and her pride in bringing artistry and a broader cultural perspective to her work

In three words

Inquisitive. Adaptive. Optimistic..

Her expertise

Phoebe is currently studying Product Design at Central Saint Martins, joining us as an intern to gain experience across design and strategic insight. She is passionate about people, and uncovering design opportunities that truly fit human needs.

We love

How she is happy to take on any challenge, and brings a fresh perspective and dedication to our work.

You’ll appreciate

The way she can absorb an abundance of information, turning it into clear, concise insights and directions.

In three words

Curious, Creative, Can-do.

His expertise

Recently graduated with a first-class honours degree in Product Design, Chris brings fresh energy and creative insight to any project he is involved with. A confident and intuitive designer who understands how to translate meaning into innovative solutions, Chris possesses a comprehensive design skillset from sketching and prototyping to digital modelling and visualisation.

We love

His highly motivated approach and desire to dive deep and explore the creative possibilities within any project.

You’ll appreciate

His passion for design and developing elegantly realised solutions that improve life and deliver joy.

In three words

Problem-solver. Collaborator. Resilient.

His expertise

Michael has led product strategy for some of the world’s most iconic brands over his 20 year career. His approach blends inside-out analytics with outside-in consumer insights to create lasting value for all stakeholders. Michael has curated a portfolio of products that have redefined technological, functional, and design benchmarks.

You’ll appreciate

Michael’s commitment to helping you find solutions to the most challenging business needs.

In three words

Empathetic, Strategic, Communicative

Her expertise

Natasha is a Client Services specialist with a purposeful approach. After completing a BA in Fine Art at UAL, Natasha’s passion for human-centred design and making sense of the world through strategic insight has seen her work with global brands and innovation centres defining the leading edge of psychology, neuroscience and clinical research. Natasha uses her unique blend of creative thinking, empathy, and data to pinpoint opportunities that have meaning, generate business value and are often quite unexpected. She loves to be part of a creative team focused on improving everyday life through design.

We love

Her ability to approach any problem in a calm and constructive way. She has a relentless work ethic and a genuine desire to help everyone she works with.

You’ll appreciate

Naturally inquisitive, Natasha is always probing for more information to get to the root of things, apply her analytical eye and work a problem into an engaging possibility.