From discursive to behavioural, what people say and do are invaluable data points for creating products and experiences that are truly human-centric and culturally relevant.
User Research & Consumer Insight can be difficult. Talking to us isn't.
Mundipharma
Shifting the frame of reference around breathing
Giving patients a sense of agency and vitality
Sanofi
Empowerment for people living with diabetes
Tools that are easy for anyone, every day
Felcana
Empathy as an ecosystem
Harnessing data to building a language of shared understanding