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Category & Market Mapping

Plotting entire category and product ecosystems to capture the relationships, interactions and co-dependencies, thereby exposing the gaps and potential new territories for value creation.

Category & Market Mapping can be difficult. Talking to us isn't.

Examples of our Category & Market Mapping work:

Bang & Olufsen

Shaping the meaning of sound

Translating insight to frame the future brand experience


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Kohler

What bold can be in the bathroom

Creating structure and language for global design expression


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Felcana

Empathy as an ecosystem

Harnessing data to building a language of shared understanding


Read more →

Talk to us:
enquiries@recipe-design.com

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