Opportunity And Category-Mapping admin April 14, 2022

Category & Market Mapping

Plotting entire category and product ecosystems to capture the relationships, interactions and co-dependencies, thereby exposing the gaps and potential new territories for value creation.

Category & Market Mapping can be difficult. Talking to us isn't.

Examples of our Category & Market Mapping work:

Bang & Olufsen

Shaping the meaning of sound

Translating insight to frame the future brand experience


What bold can be in the bathroom

Creating structure and language for global design expression


Empathy as an ecosystem

Harnessing data to building a language of shared understanding