Iterative Design Research admin April 14, 2022

Iterative Design & User Research

Agile and immersive, this method allows us to quickly assess and adapt to audience or end-user reactions and opinions while protecting design intent.

Iterative Design & User Research can be difficult. Talking to us isn't.

Examples of our Iterative Design & User Research work:


Shifting the frame of reference around breathing

Giving patients a sense of agency and vitality


Building reassurance and relevance

A brand built from scratch and primed to steal share

Braun Audio

Defining the DNA of a lapsed icon

Reinstating design authority in a commoditised category