Reflecting on the Global Wellness Summit 2022 Simon Browning December 31, 2021

Global Wellness Summit 2022

Tel Aviv, Israel

Reflecting on the Global Wellness Summit 2022

Recipe Design recently returned from the 2022 Global Wellness Summit (GWS) which took place for the first time in Tel Aviv, Israel. The city provided a vibrant backdrop to the event which brought together over 400 C-level delegates from 50 countries.

CEO Miles Hawley, Simon Browning (COO) and Natasha French (CSL) were in Tel Aviv to connect Recipe Design with the organising committee at the Global Wellness Institute and build relationships with thought leaders from across the global wellness community. The team enjoyed four days of discussion and reflection with researchers, investors, policymakers and innovators to understand how Meaning Centred Design can serve the needs of businesses in this rapidly evolving sector.

In what was an incredibly well organised series of briefings and panel discussions, globally recognised experts shared compelling insights and views on what’s shaping the future of wellness – spanning medical-wellness innovation, longevity science and health and wellness technology; how wellness will continue to transform travel and hospitality, real estate and beauty; and the future of everything from food and faith to wellness policy and wellness investment.

‘The business of wellness is facing unprecedented growth as wellness becomes an integral driver of so many sectors beyond spa, beauty and hospitality. Opportunities abound as wellness real estate, preventative medicine and wellness-centric consumer demand across sectors—in our physical lives and the metaverse—unfolds in a way placing those who understand the business of wellness in an advantageous position’. The Global Wellness Institute 2022

The Global Wellness Institute (GWI) estimates that the wellness market will grow from $4.4 trillion to $7 trillion by 2025. The sessions at the Summit explored the nature of this growth through keynote addresses, panel-led discussions, breakout sessions and hosted dining conversations – all of which took place in a convivial setting, made to inspire positive impact across all wellness segments.

Amongst the many notable contributors, we heard from Naveen Jain of Viome on gene expression, Amir Alroy of Welltech Ventures educated newcomers on the explosion of wellness start-ups in Israel (second only to Silicon Valley) and Mickey Clausen, creator of the Timeshifter app on how a new technology platform launching next year will empower individuals to understand their individual circadian rythyms to master sleep

As a London based creative team, we were proud to see Simon Shelley and Vlada Tusco of BBC StoryWorks launch the groundbreaking new series ‘In Pursuit of Wellness – the Art and Science of Living Well’ at the summit. Produced over the last year in partnership with the Global Wellness Institute, the series seeks to understand what true wellness is, exploring ancient traditions and modern innovations, and the science underpinning them.

With Recipe’s Meaning Centred Design process having been developed over two decades of work in healthcare and consumer lifestyle innovation, the team was delighted to get the chance to build alignment with the GWI Wellness Moonshot: A World Free of Preventable Disease which was launched in 2017 and which continues to gather pace in bringing together renowned leaders in wellness and medicine. We look forward to working with our new partners in contributing to such a meaningful vision – in the first instance as part of the team driving the GWI Respiratory Initiative - and to returning to the summit again next year when it moves on to Qatar.