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Signutra | Brand Strategy & Packaging Design
Building reassurance and relevance
A brand built from scratch and primed to steal share
A portfolio of nutrition products created from initial plan to launch in just under 3 years.
Recipe Design has created the identity, packaging and label designs for a new range of nutritional supplements for client Signutra Inc: Maxvida™ (for adults), Groviva™ (for children) and Vidavance™ (for diabetics).c
The new packs feature bold colours, powerful branding and clear information graphics, designed to work effectively in visually vibrant Indian retail environments.
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A custom solution
The primary packaging itself is completely bespoke for the range, and has many novel features.
There is a snap-on lid with a hermetic seal, which has two wings for easy opening; a patented ‘click and store’ measurement scoop slots neatly into the upper part of the tub; and significantly the sturdy, stacking tubs can be replenished from refill packs, and provide amazing quality storage vessels after use.
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Precipice developed a unique brand and functional pack for our medical nutritional supplement range which Signutra then brought to the market. It was important to launch the new product range with a strong and appealing ‘meaning’, supported with innovative packaging and visual brand language. Precipice achieved this, enabling us to have a strong launch with added product differentiation.
Ewald Van Der Ven
Global Business Lead
Signutra Inc.
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Using our unique semiotic process and iterative research sessions with local pharmacists, GPs and consumers, we defined the visual and functional parameters for our work.
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We were impressed by their quick understanding of the market needs, their in-depth analysis of the market, brand landscape and pack structures and the ultimate design they delivered - Brilliant! Their attention to detail is spot on and I found them true partners in finding solutions to challenges that occured across this large scale R&D programme.
Ewald Van Der Ven
Global Business Lead
Signutra Inc.
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