At Recipe, we know that every brand and every brand story is different. Experience has taught us however that there are foundational processes we can follow to deliver the best results.
As with all the design and branding campaigns our expert team work on, our initial focus centres on gathering information, extracting insight and opinions from your audience to help us shape your strategy.
Finding what can make your brand unique
Taking a deeper look at the essence of your brand to define and articulate those core truths and valuable points of difference - and how they can be harnessed to achieve stronger connections with people.
Researching market needs
Asking the right questions of the right people, observing behaviours and tracking discourse in and around the market to gain insights into the current state of play, where things are going and how to optimise your proposition.
Defining and exploring new verticals
Researching, identifying and defining meaningful opportunities for new products and services, that have the potential to drive growth in new markets and territories.
Delivering head-turning visual assets
Creating marketing assets and toolkits that communicate the value of your products and services with a particular focus on the user experience.
Sharing your story
Using an insightful approach to building creative communications that are clear and compelling and which deliver messages that matter to the customers and end users that are joining your brand’s journey.
Expanding consumer consciousness
Helping you deliver a more engaging experience to the people who matter by finding ways to weave your key messages into and across customer touchpoints spanning the omnichannel.