We’ve based our NPD processes on years of conversations with companies just like yours.
We understand the challenges you’re facing. We know what questions we need to ask to elicit powerful responses. Our brand designers know how to lift the essence of your brand from the DNA of your business, and how to create design and marketing assets that convey your values with clarity and distinction.
And because all of our brand strategy and design work is built using the principles of Meaning Centred Design™, we understand how to build your identity system in a way that will minimise risk, increase your competitive advantage, and optimise your investment to its fullest potential.
What to expect from our brand design company
Although every programme of work with our agency is tailored to a specific set of objectives, we rely on a series of strategic elements to help us deliver the exceptional designs our clients have come to expect from us.
In order to uncover opportunity areas with deep and sustainable value for your brand, we need the inputs, expertise and insight that will help us to make the right choices. Our brand design service draws on a range of tools and techniques including;
Deep consumer insights
Extensive research into your target customers to uncover the thoughts, feelings and perceptions that are shaping their values, influencing what they say and driving the choices they make.
A deep dive into the state of your industry, reporting on current trends, tracking developments in technology and culture and analysing the semiotics and visual codes that will shape your customers’ perception of your brand.
Category and market mapping
Plotting the way forward for your brand, products, services and communications with a clear focus on the opportunities that are emerging for value creation and deep consumer engagement.
Future design considerations
Looking at the technological, cultural, behavioural and legislative factors that may affect your business performance down the line to futureproof your investment and make design as sustainable as possible.
Elegantly designed packaging
Finding the meaningful balance between form and function to ensure every piece of structural packaging design makes the right impression and delivers the right experience for your customers.
Captivating communications using all available channels and media, including films, animations, digital applications and other design assets.