Our award winning approach to brand and strategy design
Being clear about what a brand, product, service or experience means to all stakeholders is fundamental to developing strategies that are compelling, robust and adaptable.
Recipe Design is an agency with a unique approach to designing brand ecosystems. Our studio has pioneered the principles and practice of Meaning Centred Design™ for over 10 years. Rather than make proposals that flatter to deceive, our brand strategy experts and design consultants will optimise your approach to ensure that every touchpoint addresses the expectations and meets the needs of your target customers. It’s our tried-and-tested way of ensuring we create the right proposition, for the right people, at precisely the right time.
How we’ll bring your brand to market
As one of London’s leading brand strategy agency teams, we’ll always start by asking the questions that challenge, reframe or focus on what it is our clients are trying to achieve. This not only builds an atmosphere of trust and certainty, but establishes a framework for clear decision making and effective partnership. No two programmes of work are identical and we always tailor our approach to meet specific business objectives.
Our strategic design and brand consultancy services are founded on a series of key principles that drives the right blend of insight and creativity into the brand development process.
Most brands attempt to understand their consumers in the context of their own business. This is no longer enough to keep pace. By understanding customers based on their broader lived experiences, new design opportunities come into play.
Market research that matters
Data is nothing without the right form of analysis and testing. We go beyond reporting on your industry, your competitors and target customers with an advanced toolkit that brings ethnographic observations, cultural insight and semiotic analysis together to identify a pathway to high performance.
Primed go to market planning
Perception drives action. By changing perspective and unpicking the contradictions consumers project, richer pictures emerge. From a position of deep understanding, we reconstruct the road map, strategies and tactics needed to shape meanings and create opportunities in both the near and long term.
Consumer insights with meaning
Everything we do is founded on what things mean to people and why these meanings matter. We use a range of quantitative and qualitative research techniques to build a deep understanding of stakeholders, customers, consumers and end users and identify the insights behind new opportunity areas. We not only report on but map these insights so they can be easily understood and acted upon by marketing, design and development teams.
Clear design intent
Our world class team has pioneered the use of semiotics and cultural analysis as integral to the design and NPD process for over 15 years. We understand the importance of making strategy visible and use iterative design techniques to validate insight and design intent and set clear guidelines for implementation across brand, product, service and marketing communications.
Carefully considered communications
Blending insight, strategy and creativity allows us to see the opportunities, express them with clarity and bring them to life through design and communications that are optimised for your market and specific audiences. We are experts in using a range of physical and digital media to tell your story in a compelling way using models and prototypes, printed media, film and animation.