recipe design research, remote research, research at a distance, remote user insight studies, user research techniques, research for design and innovation, new user insight process
Global challenges mean it’s not always possible to be face-to-face. Remote research allow us to go deeper in ‘at-distance’ studies, from daily engagement in long term handling studies to ethno-depth interviews in participants own environments.
Remote Research can be difficult. Talking to us isn't.
Examples of our Remote Research work:
Remote Research: New Methodologies for a Changing World
Our Strategic Insight team discuss how they have adapted their approaches to consumer research since the start of the pandemic. They share the challenges faced, the learnings gained and the new, flexible techniques they have developed in response.