Planning Intelligence
With user behaviour and expectations constantly shifting, it can feel like there are a lot of ideas on the table. So, how do you decide which direction is best?
For brands navigating complex markets, we bring clarity, structure and momentum, giving businesses the tools they need to confidently plan, prioritise and make decisions.
At the heart of this is change management. We help teams adopt new ways of working, so they can lead with confidence, build their brand and strengthen their organisation as it grows. This isn’t just about creating new ideas; it means turning ambition into real, sustainable results.
Robin Ferraby
Planning Director
Robin is a strategic leader with extensive experience guiding innovation, product, and technology teams to deliver meaningful, market-ready outcomes. He’s led cross-functional teams, shaped global brand portfolios, and steered initiatives that bring clarity, alignment, and measurable results.
Focused on connecting commercial vision with creative ambition, Robin unites teams around shared goals and builds the capability and confidence to deliver lasting impact.
Planning Intelligence stories:
Cutting through the noise to optimise brand positioning in haircare
Harnessing insights arising from our research, we developed a series of compelling consumer stories to inform creative direction and build brand assets that continue to drive growth in the category.
Creating a brand design strategy to optimise product style choice
Working with the global design, engineering and marketing teams, our work drove alignment for the brand and ensured its propositions were clear and compelling across all channels and price points.
Designing with meaning to drive growth for a global brand in skincare
As custodians to the brand for over a decade, our design stewardship included a global rebranding exercise which successfully expanded the product portfolio to include Baby, Sun and disease specific Pro ranges.
Scope and scale that makes sense to you
We shape our work around each challenge, collaborating to adjust the scope and scale to suit what's needed. Every programme is tailored, so we align with existing capabilities, flexing our different disciplines to bring value where it’s needed most.