Strategic Insight
In a world of accelerating change, we help organisations see existing challenges and new opportunities clearly. But we do more than just observe what’s happening.
We dive deep to explore the cultural and human forces shaping how people think, feel and behave. Using methods from ethnography and semiotics to foresight and co-creation, we reveal hidden narratives and emerging cues to explain why change matters.
We work hard to build a shared understanding across teams, to connect cultural insight with commercial insight. So, organisations can confidently stay ahead of rapidly shifting behaviours and expectations, define a distinctive position in a crowded market and turn insight into clear, actionable strategies.
Sarah Sanders
Strategy Director
Sarah is a strategist and human sciences specialist with a passion for understanding how people find meaning in the world around them. Trained as an industrial designer, she combines analytical rigour with creative intuition to simplify complexity and uncover opportunities that link human insight to business growth.
With over two decades of experience, her meaning-centred approach has helped global brands across healthcare, personal care, lifestyle, and the home see their audiences - and their potential - in new ways.
Strategic Insight stories:
Using a considered design approach to reestablish an iconic brand in audio
Our strategy and design teams helped Braun to position and launch its iconic LE smart speaker range – spearheading a bold return to an audio market the brand had exited over 30 years ago.
Harnessing foresight to develop disruptive concepts in food preparation
Changes to food preparation, consumption and dietary habits were all driving factors in our creation of a series of actionable concept propositions that would create new growth opportunities for the brand.
Strategic development of premium brand propositions for styling
Acting as a strategic partner to the brand, our work has focused on building product ranges that resonate with the consumer looking for a premium experience and a more professional result.
Scope and scale that makes sense to you
We shape our work around each challenge, collaborating to adjust the scope and scale to suit what's needed. Every programme is tailored, so we align with existing capabilities, flexing our different disciplines to bring value where it’s needed most.