Design Activation
Can you innovate in mature categories? How do you find fresh purpose and relevance with your audience? Or go to market with confidence that you’ll land your proposition well?
We don’t chase trends or impose our personal taste. We draw on strategic insight and planning intelligence to make sure all touchpoints – from products and packaging, to websites and in-store materials – work together to tell a consistent story and bring the brand to life.
The surface treatment of an object? The selection of a typeface? The hierarchy of information on pack? These are all decisions we believe should be backed by clear, strategic thinking, so elements work together to makes sense to consumers and perform in market.
Rob Simpson
Design Director
Rob is a designer who’s always been drawn to the spaces where strategy meets storytelling and ideas take physical form. With roots in industrial design, he’s learned to think in systems: to zoom out, connect the dots, and create experiences that feel cohesive across every touchpoint.
Over the past decade, that mindset has led him from designing products to building brand ecosystems, crafting films, and shaping digital stories for global brands. Whatever the medium, his work is about finding clarity, emotion, and purpose and bringing it all to life with imagination and craft.
Design Activation stories:
Developing a new form of non invasive monitoring for a new brand in health
Our partnership with this European start up has seen us raise the profile of the business with groundbreaking device design and systems that simplify medical testing and monitoring using breath analysis.
Developing a coherent design language for a group of brands in security
As a strategic partner to the group, we have led the development of a new design language that draws a diverse range of products together into a visually coherent portfolio that exudes key experience values.
Building leadership in sun protection with a premium brand identity
Under threat from new competitors, we helped Daylong rebrand, refreshing its identity and packaging design to retain market share and heighten its appeal to the modern Swiss consumer.
Scope and scale that makes sense to you
We shape our work around each challenge, collaborating to adjust the scope and scale to suit what's needed. Every programme is tailored, so we align with existing capabilities, flexing our different disciplines to bring value where it’s needed most.