We deliver award winning work that makes a difference.
Our approach to brand development is always founded on quality of thought (rather than creative ego) and a genuine desire to add value by aligning our capabilities with the business objectives of our clients.
We use of a range of analytical tools to identify proprietary insight, focus creative effort and ensure we deliver design work that is positioned with precision and purpose.
Selected examples:
Cutting through the noise to optimise brand positioning in haircare
Harnessing insights arising from our research, we developed a series of compelling consumer stories to inform creative direction and build brand assets that continue to drive growth in the category.
Creating a brand design strategy to optimise product style choice
Working with the global design, engineering and marketing teams, our work drove alignment for the brand and ensured its propositions were clear and compelling across all channels and price points.
Designing with meaning to drive growth for a global brand in skincare
As custodians to the brand for over a decade, our design stewardship included a global rebranding exercise which successfully expanded the product portfolio to include Baby, Sun and disease specific Pro ranges.
Strategic development of premium brand propositions for styling
Acting as a strategic partner to the brand, our work has focused on building product ranges that resonate with the consumer looking for a premium experience and a more professional result.
Harnessing foresight to develop disruptive concepts in food preparation
Changes to food preparation, consumption and dietary habits were all driving factors in our creation of a series of actionable concept propositions that would create new growth opportunities for the brand.
Developing a strategic roadmap and long term vision for success in oral care
Based on our global research, we created an innovation roadmap highlighting growth opportunities in oral care. Our ability to translate insights into new propositions guided business decisions for R&D.
Partnering with Recipe is based on a process that is both adaptive and scalable. Whether we are building a brand strategy from the ground up, redefining the direction of an established brand, or elevating a single component, our work consistently drives customer engagement, strengthens advocacy, and accelerates growth.
With specialists in hardware, software, packaging, graphics and communications design, the Recipe team understand how to bring brands to life in online and offline contexts. We know what it takes to bring product and marketing strategies together to ensure a brand is not only coherent, but stands out with confidence, understands its purpose, communicates with precision, and delights the people that matter most.
Optimising brand packaging design for anti aging skincare propositions
As a strategic partner, we provided design direction and support in rolling out new brand packaging design across an extensive range offering — meeting challenging time, cost and quality objectives.
Building leadership in sun protection with a premium brand identity
Under threat from new competitors, we helped Daylong rebrand, refreshing its identity and packaging design to retain market share and heighten its appeal to the modern Swiss consumer.
Developing a new form of non invasive monitoring for a new brand in health
Our partnership with this European start up has seen us raise the profile of the business with groundbreaking device design and systems that simplify medical testing and monitoring using breath analysis.
Translating an ambitious smart-home vision into a meaningful brand story
We developed a brand identity that simplified an ambitious vision for the future - one in which affordable and adaptable homes look after their occupants through meaningful synthesis of emerging tech.
Building a brand to connect new technology with better patient outcomes
We partnered with this pioneering start up to understand how to brand and communicate a revolutionary form of wearable tech to optimise patient pre conditioning and improve recovery from plastic surgery.
Developing a product ecosystem for a start up brand in pet tech
Our partnership with Felcana resulted in the creation of a range of beautifully realised devices and a data-driven ecosystem that delivers a uniquely compelling owner-pet wellness experience.
Scope and scale that makes sense to you
We shape our work around each challenge, collaborating to adjust the scope and scale to suit what's needed. Every programme is tailored, so we align with existing capabilities, flexing our different disciplines to bring value where it’s needed most.
Let’s build something that matters.
Whether you're launching a new brand or reinventing an existing one, we’re ready to help you design what matters.
