Reimagining our relationship with water
and technology in our homes
This is not a scenario where we can simply revolutionise the home and expect users to just adapt. To radically change entrenched or create new behaviours takes time. To help understand how consumers may or may not react to the possible infrastructure change the unity concept could bring, we have identified key areas which stretch the meaning of water. These areas will help us define the cultural rules the Unity Water Concepts have to abide by to maximise its potential to unite us.