Over the last 30 years, Simon has successfully led multidisciplinary teams to deliver award-winning solutions at the highest levels of agency, and corporate design organisations.

Passionate about excellence in product and service creation, his unique approach to fusing strategic creativity with commercial acumen helps businesses not only adapt to change but thrive and create commercially successful products for a diverse range of industrial, commercial and consumer markets.

Throughout his career, Simon has been recognised for his work with some of the world's most respected brands, winning Red Dot, Die Industrie Forum iF, and Queens Award for Enterprise multiple times.

Simon is a big fan of getting out into nature and in his down time can be found walking, cycling or paddleboarding.