Semiotics And Category Codes admin April 14, 2022

Semiotics & Market Analysis

Decoding and interpreting the meanings and drivers of the signs and symbols that define our world allows us to intercept, shape and even create new meanings and commercial opportunities for organisations, products and brands.

Semiotics & Market Analysis can be difficult. Talking to us isn't.

Examples of our Semiotics & Market Analysis work:

Bang & Olufsen

Shaping the meaning of sound

Translating insight to frame the future brand experience


What bold can be in the bathroom

Creating structure and language for global design expression


Building reassurance and relevance

A brand built from scratch and primed to steal share