December 2021
The pandemic has affected us all in many ways, but one common theme that is keeping us awake at night is our quality of sleep. Studies have shown how our sleeping patterns have changed over this past year, and brands are starting to recognise this. This month, we look into how new technology is implementing ways to help better our sleep and tackle Covid-19.
We also share our most recent article focusing on current wellness trends, in light of the 2021 Global Wellness Summit taking place this week.
In March 2020 sleep e-retailer Casper published a medically reviewed, in-depth study tracking how the Pandemic affected the sleeping patterns of over 1000 people.
As hospitals and governments fought to keep Covid numbers down, others fought the new urge to “doomscroll” after lights out. The study found that recent lockdowns may have triggered a drastic change in the way that we sleep. 47% of those who previously “never” experienced disruptions were doing so for the first time.
On the whole, women were more likely to report an increase in disturbed sleep, but across the board 72.2% of people reported that they noticed their dreams were incredibly vivid. This is attributed to “so little diversity and stimulation with our daily environments.”
Those of us with fitness trackers have become accustomed to constant monitoring in the name of better health. With the arrival of the pandemic, these devices came to play a pivotal role in gathering data on how our sleep patterns, exercise habits and stress levels have changed.
With doctors hard to reach and the population under new physical and mental strains, many wellness-tech companies innovated to meet new demands.
Wellness-tech brand Whoop now includes a COVID-19 tracking option, which allows members to “self-report symptoms or a positive infection.” Members can also monitor their recovery, with weekly reports on their sleep and fitness patterns.
They are used by doctors to detect epilepsy and strokes and popular with top athletes to help with stress management. Now, the smart headband is finding its way to the general public to help with our suffering sleep patterns.
Sleep-tech brand NYX won the neuro-wellness category at the Consumer Electronics Show in Las Vegas with their headband that tackles the problem, head-on.
A stressed brain gives off more waves signals, the NYX headband detects those signals and uses AI to respond with its own. It simultaneously diagnoses and treats the problem, calming the mind and inducing a peaceful sleep.
Introducing SOOVE, an ambient home monitor device by the team at Recipe.
A good night’s sleep is essential for our emotional, physical, and mental wellbeing. Quality sleep helps our minds and bodies recover, rebalance and re-energise, ensuring that we can be at our best in our waking hours.
Soove improves our sleep and wellbeing through advanced facial tracking and audio capture technology to seamlessly optimise our environments and daily rituals. It offers a unique perspective to an emerging market, by introducing a simple yet effective eye interface, it adds a layer of empathy and builds a better personal connection with the user by humanising the experience.
Check out the full project here.
Wellness in health and home is essential, however it has never been more relevant than in this past year due to the COVID-19 pandemic and it is now simply at the fore of everything we do.
In light of the 2021 Global Wellness Summit taking place this week, our recent article explores some of the biggest trends we’ve identified that impact our health and environment. Themes include: sleep, breathwork, fitness and the circular economy.
Check out the full article here.
In our recent YouTube video, we discuss our work with MyGlobalHome; a group of experts looking to shape the future of living by driving meaningful conversation and partnerships between innovators in the space.
Simon Browning, our COO and Christina Philpott, our Senior Strategist discuss how Recipe was tasked with distilling the proposition for the ‘future of living’ into a single brand story, which could be clearly communicated across all channels and instil confidence in potential stakeholders. Check out the video here.
Check out the video here.
Previous month
November 2021
Circular consumption has long been a worthy solution, but a difficult one to implement into the mainstream. However recently, brands have began to make these changes. This month, we look into the circular economy and how big named brands are trialling efforts to make an impact on the environment.
We also share insights into the alternative approaches to wellbeing, another popular ongoing trend that continues to expand.
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