Understanding what and when to eat during exercise has always been a challenge for most fitness enthusiasts and amateur athletes. Continuous glucose monitoring (CGM) is not a new concept, but Abbott is changing the meaning of this space by going beyond just diabetes management and expanding the technology for use in the fitness arena. Used in conjunction with a Bluetooth connected smartphone app, these small sensors monitor glucose in real-time to help athletes know what to consume and when, not only to improve performance, but also the recovery of fatigued muscles.
Mapping the fitness Metaverse
With a hyper-personalised eye on the future, all-encompassing wellness services will grow and evolve as supporting technologies accelerate. Businesses will continue to innovate and fill the voids that new market shifts create and enter into all-new emerging spaces of opportunity that will feel they have been created just for us.
Before Covid, our homes and environments played a minor role in our fitness journeys, but homes are getting smarter and we’re beginning to explore new ways that our surroundings can benefit our health. With tech powerhouses such as Meta showcasing new thinking into future connected fitness scenarios using VR and augmented reality, we can start to imagine the merging of our homes and fitness services into a normal, fully integrated lifestyle solution.
Over the past decade, wearable technology has normalised biometric data tracking, and although these pioneering products captured limited, standalone data, they have undeniably paved the way for the latest generation of fitness equipment and digital platforms. Data collection and analysis continually progresses along with the quality of actionable insights they gather. Combine this with the rise of the smart home, boundaries between our physical and mental states will continue to converge, and as they overlap, so will our acceptance of new technology.
We will see our homes and our environments augmented by both our physical and mental wellbeing through real-time, DNA based wearables and autonomous in-home sensors. The power of personalised data will not only give more control over our surroundings, but it will also enable us to better understand ourselves to make essential changes in our lives to meet our goals. Whether that be through improving our quality of sleep, atmospheric lighting, infused water, or another unexpected controllable variable, these informed choices could improve our chances of simply sticking to that six-pack diet or beating that 5K PB.
The final connection
Unfortunately, that magic pill or secret scheme is still out of reach. We can not expect science and technology to solve all our health and fitness problems, we still have to make that mental leap into the challenge and invest the time and energy. We still have to connect the dots.
Hyper personalised fitness is just that, hyper-personalised. Each point of the journey will be made up of ever-changing variables, but technology will be a key enabler to guide us and give us subtle nudges along the way. Both DNA and Ai will be pivotal in the future of our wellness but it will not be our destiny. DNA will form the foundations of the experience whilst real-time monitoring Ai algorithms will figure out what works best for us. We can then decide if we choose to listen.
We are now entering what has been defined as the ‘fourth age’. A connected world where science fiction becomes science fact. We will see technology hasten throughout every touchpoint of our lives. Virtual and augmented reality will be commonplace in the home and empathetic Ai systems will take away some of the monotonous tasks with habit building algorithms, whilst conscious computing will help us with daily decisions to make us more productive. In theory, we will become a more efficient species in every aspect, we will lead happier, healthier lives and be self-sufficient to minimise our impact on the planet. This may feel like a pipe dream to some, but that virtual Zumba class or annoying buzz on your wrist to tell you to move is just the opening chapter for connected fitness.