Recipe Design admin March 23, 2022

We‘re all drawn to certain products and brands, but it can be hard to understand why. It’s because of how we perceive their meaning.

Recipe finds insight in what drives these perceptions, translating them into designs that resonate and endure.


Braun Audio

Defining the DNA of a lapsed icon

Reinstating design authority in a commoditised category


Connected asthma care

Patient-focused and technology-driven

Meaning Centered Design™ is unique to Recipe.

It’s a formula for commercial success based on planning

and executing design with a laser sharp focus on the values that motivate customers.

Brand Strategy

Data-driven brand strategies for high-impact solutions

Healthcare Branding

Healthcare Branding Services

Consumer Healthcare Design

Experts in designing and delivering products, ecosystems, branding and packaging design for the home.

Design solutions in the home

from definition to commercialization


Making smart homes meaningful

Articulating a bold vision for the ‘future of living’


Exploring the relationship between sleep and technology

How our homes can improve our sleep and productivity


Understanding trust and how it was built

Coherent design that makes the new feel known.


Empowerment for people living with diabetes

Tools that are easy for anyone, every day


Shifting the frame of reference around breathing

Giving patients a sense of agency and vitality.

Daylong Rebrand

Evolving an iconic Swiss brand

Balancing established heritage with modern appeal

The Unity Project

Smart living or living smart?

Reimagining our relationship with our homes and smart devices

Meaningful solutions for world renowned pharmaceutical brands.

Experts in healthcare solutions

from definition to commercialisation

Recipe Design is a strategic brand design agency, dedicated to helping brands achieve growth through meaningful product innovation spanning healthcare and home.

Everything we do is founded on what things mean to people.

Our world class team have been pioneering the use of semiotics and cultural analysis within the design process for over 15 years.

It is this blend of insight, strategy and creativity that enables us to see where opportunity exists, talk about it with clarity and then bring it to life through design.

People come to us for compelling design solutions that are carefully targeted to improve life and generate business value.